{"id":8870,"date":"2025-04-14T14:34:57","date_gmt":"2025-04-14T13:34:57","guid":{"rendered":"https:\/\/demo.sidekick.be\/untranslate\/?p=8870"},"modified":"2026-01-20T11:13:01","modified_gmt":"2026-01-20T11:13:01","slug":"reach-a-bigger-target-audience-with-seo-friendly-translations","status":"publish","type":"post","link":"https:\/\/demo.sidekick.be\/untranslate\/reach-a-bigger-target-audience-with-seo-friendly-translations\/","title":{"rendered":"Reach a larger target audience with SEO-friendly translations"},"content":{"rendered":"
Is your company already well established in Flanders? Great! But do you want to stop there? Don’t you also want to conquer the national or even the international market?<\/strong><\/h5>\n

Before you take that step, you need to think about everything: In which countries do you want to establish yourself? Where will you start? Who will you take under your wing? What marketing strategy will you follow? And of course … What about the translation of your website? Think carefully about the latter: SEO standards differ from culture to culture. It is important to follow those standards so that your website does not get buried among all the others. So think carefully about how you will meet that challenge and how you will build a relationship with your customers abroad. How do you ensure that your website is visible to the general public?<\/p>\n

Translation & culture-specific marketing<\/strong><\/h2>\n

You may think that a good website translation into English is enough to conquer the national or international market. But nothing could be further from the truth! By not only translating but also localising your website, you can adapt your content to the culture and language usage of your target audience. This is important because local keywords can vary greatly from country to country, even if people speak the same language. Try selling\u00a0trousers\u00a0to an American or a\u00a0pak friet\u00a0to a Dutch person: you will quickly realise that well-chosen culture- and language-specific keywords are decisive for your company’s international success.<\/p>\n

Localise your content<\/strong><\/h2>\n

Your website is your company’s business card. Translate your content into the language of your target audience, taking into account the target culture. This way, you will build a strong relationship with your customers. People from different countries search the internet differently, therefore popular keywords differ from country to country. This is why looking up keywords in your own language and translating them is not enough. It is essential to do specific keyword research for each target language and subtly incorporate those keywords into your translation. To do this, you need to know the translation and SEO standards as well as the language and culture of the target audience. Language experts will immediately be able to tell you that Americans wear\u00a0pants\u00a0and Dutch people like to eat a bakje patat!<\/p>\n

What should you pay attention to in an SEO translation?<\/strong><\/h2>\n